Quantum Systems focuses on political visibility in Berlin with a cross-media campaign

Drone manufacturer Quantum Systems focuses on political visibility in Berlin with a cross-media campaign – supported by the Berlin media agency ZANATTA. Defence. Quantum Systems, a leading manufacturer of drone systems, is launching a targeted communications campaign to strengthen its presence in political Berlin during the upcoming coalition negotiations.

Since June 2024, Quantum Systems has been establishing a capital office in Berlin to deepen cooperation with political and industrial partners. The campaign, developed jointly with the Berlin agency ZANATTA, underscores this strategic focus on dialogue with political decision-makers.

The initiative is primarily aimed at politically engaged stakeholders around the party leaderships of the CDU/CSU/SPD/Greens, the German Bundestag, and federal ministries.

The campaign pursues two key objectives: first, to achieve maximum reach and visibility within the defined target groups; second, to strengthen Quantum Systems’ position as an innovative partner for civilian and military applications.

This strategic focus on dialogue with political decision-makers is now being supported by a cross-media campaign in cooperation with the owner-managed, independent media agency ZANATTA. To effectively address this diverse audience at the defined locations, the communications strategy relies on a combination of
traditional and digital advertising formats.

“Quantum Systems has stood by Ukraine since the first days of the war and by the Bundeswehr since the first days of the Zeitenwende. That is why we know how important it is for this topic to be addressed in the coalition negotiations,” emphasises Paul Strobel, Head of Political Communications at Quantum Systems. “We therefore want our campaign and our Berlin showroom to be understood as an invitation to all decision-makers in Berlin to learn about the current state of the technology and real-world deployments.”

“As a combat veteran and reserve officer, I know how essential modern technologies are for the security and operational readiness of the armed forces. It is a particular honour for me to contribute to bringing innovation and politics closer together,” said Marcus Zanatta, Managing Director of the ZANATTA media group.